29. Is Social Media A Fad
• http://www.youtube.co
m/watch?v=ypmfs3z8
esI&feature=related
http://www.bitrebels.com
/geek/social-media-a-
fad-amazing-stats-
reveal-answer/
39. Fastest Growing Demographic
on Facebook: Women Over 55
http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55
40.
41. Only 2 years ago, employers spent
• about $30 billion on
advertising, career fairs, and headhunters
with about $8.5 billion of that spent on
newspaper, job board, and other forms of
recruitment advertising.
42. • As the recession hit in 2008 and 2009, the
total spending on recruitment
advertising dropped by about two-thirds
to about $3.5 billion:
43.
44.
45. What is Twitter?
“Twitter is instant messaging made available to the public”
Hugh Hewitt
http://www.youtube.com/watch?v=ddO9idmax0o
46. How to create a bio
• http://www.personalbrandi
ngblog.com/18-sources-of-
personal-branding-
credibility/
47.
48. Here’s why Twitter is one of the
best social media platforms for
listening:
• Real-time results. We’ve all heard
examples of how breaking news spreads
immediately on Twitter. Because of
Twitter’s real-time search engine, you can
get a quick pulse of public opinion.
• Wide reach. Twitter is useful to many
different types and sizes of businesses.
• Direct feedback. You hear what people
are saying as they say it.
50. Twitter
• mark each tweet with a hashtag (#) denoting that
you are associating it with that chat or topic.
• Why Tweet?
• Be seen as an expert
• Connect with other experts and resources
• Do real time research
• Nurture relationships with other industry leaders
• Own your niche
• -Maria Elena Duron
51. • Twitter data: 105M reg user, 180M unique
visitors/mo, but 75% traffic outside of
twitter.com > those are beautiful stats!
52.
53.
54. • Twitter is fast becoming a ‘search engine
for conversations’
» Penny Power
55.
56.
57.
58.
59.
60.
61. Text Messaging and Chat
Abbreviations
• A Guide to Understanding Text Messages, Chat Acronyms, and
Twitter Messages
• http://www.webopedia.com/quick_ref/textmessageabbreviations.asp
62. Twitter trumps New York Times,
Wall Street Journal
• In April, according to Compete, Twitter
drew 19.4 million unique visitors
NYTimes.com drew 15.6 million
WSJ.com drew 12.2 million
63. Twitter Short List
Who should we follow
• www.twellow.com
• http://listorious.com/
Making long URLs usable!
• TinyURL.com
Set up Twitter on a schedule
• www.Tweetlater.com
I’m searching for information
• www.twendz.com
Create a Custom Background
• http://www.mytweetspace.com/
64. Twitter
• Giving away access to information
rewards the giver by building followers.
65. The more followers, the more information
comes to the giver to distribute
which in turn builds more followers
– Rosabeth Moss Kanter
66. Ways to Increase your Twitter
Followers
• Target Power Tweeters
Tweet o Clock lets you know the best time to contact a particular Tweeter and
displays their most active timeframes – http://tweetoclock.com
• Utilise Good Karma
Tweet Deck allows you to create and manage Twitter lists. You can easily create a list of people
who you want to monitor that week in order to reply to any cries for help –
http://www.tweetdeck.com
• Tweet During Rush Hour
However, the most active hour for people engaging in the twittersphere is between 1pm and 2pm
every day
67. • Follow Other People
Who Should I Follow analyses your Twitter profile based on Bio, existing friends and Tweets and then generates a list
of recommended people you should follow. You can alter the list based on location and popularity –
http://www.whoshouldifollow.com
• Interact with your Followers
Tweet Beep is a very effective tool that sends you alerts for a range of specified keywords. This will ensure you
never miss an opportunity to join or reply to a conversation - http://tweetbeep.com/
• Be a Resource
Twit Doc allows you to upload a document, image or video and share it across Twitter – http://www.twitdoc.com/
• Follow other People with the same
Interest
Twitterrel allows you to find people who have a similar interest as you – http://www.twitterel.com
• Make people Aware
• Put links to your Twitter profile everywhere. Link it on your blog, Facebook Fan Page, email signature,
and everywhere else you have a presence online.
68. • Utilise the Hash Tag
Twit Scoop displays in real-time the words which are buzzing right now on twitter so take advantage and utilise the
hash key for relevant trending topics – http://www.twitscoop.com/
• Get Retweeted
ReTweet Radar puts together a cloud of terms that are currently being retweeted, ranks most retweeted users of
Twitter and ranks the links that are being retweeted. If a topic close to your industry is a tending topic to retweet,
get involved in the action – http://www.retweetradar.com/
